Add Hope Youth Foundation
STORIES
Book Day
The organisation always make sure that it provides the right support to every Youth in can either be at school or Home.
The Foundation played part in providing the learners of Ikusaselihle High School with books to help them improve their reading skills.
Food Donation
As the Foundation we always make sure that we provide to those we are in need.
We took is to the street of Dindi a rural area to help and providing food and water to those who mostly need it.
On this day we made sure that provide food and water to every child in the child in the street. What nice is that we did not only focus on providing the youth with food and water , but we made sure that we provide it to everyone who is in need
School Day
On 02 February 2023 we visited one of the School in Willowfounten. Since it the begging of the year we know that same of the learners they do have proper uniforms or school bags.
As the foundation we were about to provide at least 50 learners with new uniforms and school bags, but we still believe we can do better than this as many children are still in need.
Talk Show
We all know Gender-based violence (GBV) is a global pandemic that affects one in three women in their lifetime, regardless of their social, economic or national status.
On this day we had a talk show with young boys from primary school. The plan was to educate them more about Gender-based violence and on how they can prevent it when they become older.
PRESS RELEASE
MEDIA RELEASE 10 March 2023
FOR IMMEDIATE RELEASE
The Add Hope Youth Foundation is happy to be celebrating the Easter Holidays with you. The Foundation invite you to join in the fun at the Botanical Gardens on Thursday, May 18, 2023 from 8:30 a.m. to 8:30 p.m. Admission is fee is R50. Easter is always popular with children ages 9 and younger. Kids can hop along the path with their own Easter baskets to collect eggs filled with candy or prizes. Children who find an egg with a “golden karrot” will be given a special prize.
Every family who attends can enter to win an "Eggs-citing" family easter basket. The drawing will be at 7:40 p.m. and the winner must be present to win. It going to be fun as young artists, ages 9 and younger, can use their favorite combination of crayons, markers and glitter to create their masterpiece. Entries must be submitted by, March 10. Winners, in four age categories, will be announced at the event at 5:45 p.m.
For more information, call the Special Events Line at 0612013433 or send us an email at khumalo@addhopefoundation.co.za
NGO’s online reputation management strategy
Press and Online Reports: What others are saying does matter. This include donors and even the general public goes to third party and authentic portals for information about our organisation. As the organisation we make sure that we release press articles and platforms. Online journals and reports as thrown up by the common search engines like Google. We always try proactively to enhance our position on the search pages by ensuring our activity on these kinds of reports. Publish more and good to be seen more.
Website:
This is where donors find our organisation, it makes it easy for them to find what they are looking for. It this case our website is mobile-friendly as many donors are using their mobile phones to look up website. Our website is also interactive and engaging, the Add Hope team always make sure that they respond to queries with extra-high speed. In a that we doing we always keep in mind that the non-profit world is all storytelling. In all that we put on our website we make that we engage the audience with the stories from the field, stories on the voices of beneficiaries themselves.
Social Media:
People are increasingly engaging with organisation of their interests on social media. Our social media platforms are always active and ready for any enquiry. What we publish on these platforms is important to engage with the audience, but keeping in mind that what is equally important is what others are saying.
Since social media act as a two-way channel, in this case we use our platforms as an advantage by having sound engagement strategy in place.
Legal and other compliance: We make sure that we comply with all the standards which include getting registered on portals like guidestar so that we can be recognized by the funding organisation, corporate foundations.
Fundraising and Vetting platforms:
Donors love no-hassle arrangement wherein they can make gifts to the organizations/ causes of their choice easily. Presence on these platforms is also driving the online perception and image of our organisation. It is high time our organisation benefitted from these easy fundraising avenues, if not enrolled already. One additional benefit these platforms offer is a seamless social media integration. This can aid our social media content work to some extent, while building an online donor community for the organisation
Integrated brand and marketing plan
Integrated brand and marketing plane is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise. It attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing and social media through their respective mix of tactics, methods, channels, media and activities so that all work together as a unified force.
Social Media Marketing: Social media opens the door to building relationships, developing brand awareness and generating website traffic. When combined with email marketing and content marketing, digital marketing campaigns utilising social media will truly bring exceptional results by connecting with our targeted audience on a platform they are already spending time on regularly.
Identify different Marketing Communication:
This is where I determine the various marketing communication methods. We also consider our target audience which is the Youth around uMgungundlovu. We targeted the youth because we want to overcome social ills that affects them. We will use all the communication channels in sending information but mostly Facebook and Twitter, because most of the youth are using these platforms.
Content Marketing:
Make our content available online through blog content, video marketing, premium content and dynamic website content to help our potential donors/ investors to connect and learn more about the organisation before they start the decision-making process.
Email Marketing:
We also use email to re-engage our existing audience through unique and helpful content. We will send emails to different schools in informing them about our next campaign in their school and on how they can play part in making the campaign a success.
Our Annual events
1) Career building will be held on Friday 14 July 2023, starting at 11:30 Am at Eastwood Library. Please give us your name, the name of the organisation or school and contact details including the address of the school or organisation, its telephone number and e-mail address. The event will also be web cast so you can watch it on your computer or phone.
2) There will be a High level briefing for all grade 12 learners around Imbali unit 18 on Thursday, 19 October 2023, starting at 13:00 N Building of the Vienna international centre in room M-BRA. Our key speakers will include the Minister of Education. People are advance to put on their masks and keep social-distancing during the event.
3) Addressing and Preventing Sexual Exploitation, Abuse and Harassment. This event will be held at Khayalethu Hall on Friday,16 June 2023 starting 15:00 to 17:00. Our key speakers include Minister of Health; we will also give the community members a chance to talk about the topic of the day or maybe talk about their experience if they ever been a victim.
4) On Wednesday, 9 August 2023, there will be an event about Cantering girl’s voices in the international system. With the high level of teenage pregnancy, as the organisation we aim at putting a stop on that. Girls from different community will be given a chance to talk about what they believe could be the reason for teenage pregnancy and also find people who are a victim of teenage pregnancy. The key speakers will include Mr Mkhize of the team management of the organisation, not forgetting Mrs A Ndlovu who work as a manager at the Clinic called Mpilwenhle, she will help in explaining to girls on how they could protect themselves and also avoid being a victim of teenage pregnancy.